Internet content has become a major opportunity in terms of marketing and exposure of a business. While on one hand, this is a golden opportunity for most entrepreneurs, on the other, every Tom, Dick and Harry are vying for the same client base you’re appealing to. In such a world, it isn’t enough to be different. Your first priority is to capture the market first and grab attention fast. This is most easily done by putting out advertisements in as many places as you can, making a website – the usual loops. But, even if you do everything right and tick off all the boxes and dot your i’s and cross your t’s, how do you make sure people see you? You go in for a long tail keyword research tool like Long Tail Pro and SEO.
What is SEO?
SEO is the acronym for Search Engine Optimization. A person with the most minimal exposure to internet marketing will know the importance of SEO and keyword research to ensure you didn’t spend all your money in vain. Keyword research is basically assessing what are most searched for words across the world and incorporating them in your web pages or ads to ensure you come up in a variety of results, giving you an edge over the competition. While this is easy enough to do, everyone is doing it. Basic keyword research is enough to get you what is called “head terms”, the standalone or singular words which are most popular. You may think this is enough, but your business needs more!
Long tail keywords
They are not as common as the head terms, are less vague and much longer than the “head terms” – but they are collectively responsible for most of the traffic on the internet. Anyone who has experience with PPC or Pay per Click module of internet advertising will know that long tail keywords are inexpensive compared to the head terms and give a much better return on your investment. In addition, long tail keywords are much more useful in that there is less competition in the rankings.
How do I get long tail keywords?
While it is easy to research, the head terms, long tail keywords require extensive data analysis. It is a lot more than one search away. A beginner or even a seasoned professional might fluster when faced with this behemoth task. There is, however, Long Tail Pro is here to save the day!
What is Long Tail Pro?
The Long Tail Pro is a keyword research tool which simplifies the entire process of data collection and analysis, and makes it easier for a person to choose the terms to include both in their advertisements and in their written content. Long Tail Pro is easy to use, even for the greenest of internet users, and comes with a bunch of filters that help you narrow the results of the keyword research and your competition. Using Long Tail Pro, you can choose the most value for money keywords for your needs. You’re afforded a sound basis for your business plan, and chance is taken out of the equation. If you still aren’t convinced, try the free trial which lasts for 10 days. You’ll never go back to anything else!