Learn More About Google Hummingbird

google search engine optimization guideGoogle Search Engine Optimization Guide

Google always tries very hard to give maximum benefits to its user and for doing this they upgraded their search engine algorithms many times in the last few years. This up gradation completely changed the SEO methods in the last few years. Earlier, SEO firms used to get a lot of backlinks and similar things to increase the SEO rating of any website. However, the panda and penguin updates from Google are more focused on relevant content that is helpful for the user. Also, hummingbird update is paying more attention on quality of website that is very helpful for searcher in all of their searches including search terms.

Although many people believe that Panda and Penguin brought major changes in the Google search algorithm, but that’s not true. The fact is that Hummingbird is the actual renovation of Google Search algorithm in the last few years and other changes are just the update of older algorithms. Few SEO experts might feel nervous about this new search method, but Google has been using the hummingbird update for a few weeks. So, if your website is still ranking higher in search engine, then you can assume that your website fits for the latest update and it will be fine in future as well.

With the new changes, the hummingbird is looking the search queries in a completely new ways and it’s giving the results accordingly. Earlier Google used to pay all its attention on the specific keyword only, but that’s not the case now. Although, this has not changed completely, but now new algorithm understands the reason of the search query and gives the result accordingly. In short, we can say that hummingbird gives the result on the basis of entire search term instead of any specific keyword. It appears that with this fresh update Google is trying to understand the actual need of people and that’s why they are trying to give better results and relevant content to their users.

Google continuously evolved itself to bestow greater search result to its millions of users and the google hummingbird update is one of those evolutions. Talking about the effect of Hummingbird on SEO, it remains unclear, but if any website adapted these latest changes than they are on the track. However, great content that can give highly useful information to the user is still important and websites should stay focused on that. These basic tactics worked with panda and penguin updated and it will work with the latest algorithm update as well.

Until this time, it is a wait and watch situation for all those people that are wondering about the ways of improving SEO with latest algorithm. As Google has been trying very hard to remove all the shortcuts from its algorithm, and SEO experts should also remember these things in their SEO work. So, it is recommended that you pay more attention on creating a website that is highly beneficial for your audience and chances are very high that your website will get a good ranking in Google search results as well.

Keep your Blog up and running Regardless of Google Updates

The algorithm google updates, namely Panda and Penguin, has left many victims in their path. In turn these victims are doing a great amount of damage control. Along with getting their sites back on track, making their platforms bullet proof from suffering more setbacks is another priority. There is hope for elevating your site above the disadvantages brought on by the updates; however it will require some amount of work.

The new updates were specially designed to lower the ranking of low-quality content and online structures that simply exist on increased optimization. Some techniques are available to spare your blog these results if utilized correctly. There is no dispute that a lot of good has come from Panda. It disabled farming websites, which main purpose is to host backlinks, to such a degree that only quality content can lift their rankings. It was only a matter of time before sites like these exploited the Google search engine in regards to keywords. Stuffing the latter with either bad or no content became an ugly trend, hence the updates; not to mention the excessive amount of ads instead of useful information known as spam.

Consider if your blog consists of good quality content. If the answer is no then your first task is to increase material and information that is regarded as useful and relevant. Revise all articles and posts. Those that aren’t up to standard should be removed from your site as quickly as possible. Another option is to rewrite these articles with quality in mind. The updated crawlers are bound to cut down anything that resembles trash or spam.

The consequences of Penguin are connected to links that target specific sites. As with content, links were also taken advantage of by over-optimization, irregular keyword placing and stuffing the anchor text for backlinks with keywords. Needless to say it pushed the actual informative sites to the back of the bus so-to-speak when it came to the SERP (search engine results page). Regaining a good position in the ranks is now a matter of restructuring links with a more natural approach. Keep in mind what visitors are going to read and perceive before wearing out the keywords. If the articles and content have a natural flow and not a blatant bombarding of SEO tactics, your site should steadily move back into higher rankings.

Another factor to consider when creating links is to use the keyword wisely. Less is ultimately more and the same goes for the anchor text of backlinks. It is recommended to use the domain name instead. Generic terms can and should also be utilized in this instance. It’s not the end of the world if your site took damage due to these updates. Multiple solutions are available but patience and time are bound to them. The reign of the “keyword” has come to an end so focus on phrasing. Hummingbird is taking Google to another level and preparing your site to work in conjunction with this algorithm can have good long-term results. Practice makes perfect, so don’t stop practicing.