Google always tries very hard to give maximum benefits to its user and for doing this they upgraded their search engine algorithms many times in the last few years. This up gradation completely changed the SEO methods in the last few years. Earlier, SEO firms used to get a lot of backlinks and similar things to increase the SEO rating of any website. However, the panda and penguin updates from Google are more focused on relevant content that is helpful for the user. Also, hummingbird update is paying more attention on quality of website that is very helpful for searcher in all of their searches including search terms.
Although many people believe that Panda and Penguin brought major changes in the Google search algorithm, but that’s not true. The fact is that Hummingbird is the actual renovation of Google Search algorithm in the last few years and other changes are just the update of older algorithms. Few SEO experts might feel nervous about this new search method, but Google has been using the hummingbird update for a few weeks. So, if your website is still ranking higher in search engine, then you can assume that your website fits for the latest update and it will be fine in future as well.
With the new changes, the hummingbird is looking the search queries in a completely new ways and it’s giving the results accordingly. Earlier Google used to pay all its attention on the specific keyword only, but that’s not the case now. Although, this has not changed completely, but now new algorithm understands the reason of the search query and gives the result accordingly. In short, we can say that hummingbird gives the result on the basis of entire search term instead of any specific keyword. It appears that with this fresh update Google is trying to understand the actual need of people and that’s why they are trying to give better results and relevant content to their users.
Google continuously evolved itself to bestow greater search result to its millions of users and hummingbird update is one of those evolutions. Talking about the effect of Hummingbird on SEO, it remains unclear, but if any website adapted these latest changes than they are on the track. However, great content that can give highly useful information to the user is still important and websites should stay focused on that. These basic tactics worked with panda and penguin updated and it will work with the latest algorithm update as well.
Until this time, it is a wait and watch situation for all those people that are wondering about the ways of improving SEO with latest algorithm. As Google has been trying very hard to remove all the shortcuts from its algorithm, and SEO experts should also remember these things in their SEO work. So, it is recommended that you pay more attention on creating a website that is highly beneficial for your audience and chances are very high that your website will get a good ranking in Google search results as well.