Long Tail Pro – Keyword Research Tool For Marketing and the Internet

Internet content has become a major opportunity in terms of marketing and exposure of a business. While on one hand, this is a golden opportunity for most entrepreneurs, on the other, every Tom, Dick and Harry are vying for the same client base you’re appealing to. In such a world, it isn’t enough to be different. Your first priority is to capture the market first and grab attention fast. This is most easily done by putting out advertisements in as many places as you can, making a website – the usual loops. But, even if you do everything right and tick off all the boxes and dot your i’s and cross your t’s, how do you make sure people see you? You go in for a long tail keyword research tool like Long Tail Pro and SEO.

What is SEO?
SEO is the acronym for Search Engine Optimization. A person with the most minimal exposure to internet marketing will know the importance of SEO and keyword research to ensure you didn’t spend all your money in vain. Keyword research is basically assessing what are most searched for words across the world and incorporating them in your web pages or ads to ensure you come up in a variety of results, giving you an edge over the competition. While this is easy enough to do, everyone is doing it. Basic keyword research is enough to get you what is called “head terms”, the standalone or singular words which are most popular. You may think this is enough, but your business needs more!

Long tail keywords
They are not as common as the head terms, are less vague and much longer than the “head terms” – but they are collectively responsible for most of the traffic on the internet. Anyone who has experience with PPC or Pay per Click module of internet advertising will know that long tail keywords are inexpensive compared to the head terms and give a much better return on your investment. In addition, long tail keywords are much more useful in that there is less competition in the rankings.
How do I get long tail keywords?

While it is easy to research, the head terms, long tail keywords require extensive data analysis. It is a lot more than one search away. A beginner or even a seasoned professional might fluster when faced with this behemoth task. There is, however, Long Tail Pro is here to save the day!

What is Long Tail Pro?
The Long Tail Pro is a keyword research tool which simplifies the entire process of data collection and analysis, and makes it easier for a person to choose the terms to include both in their advertisements and in their written content. Long Tail Pro is easy to use, even for the greenest of internet users, and comes with a bunch of filters that help you narrow the results of the keyword research and your competition. Using Long Tail Pro, you can choose the most value for money keywords for your needs. You’re afforded a sound basis for your business plan, and chance is taken out of the equation. If you still aren’t convinced, try the free trial which lasts for 10 days. You’ll never go back to anything else!

 

 

Proxy Servers – Dedicated Proxies

Proxy servers, first and foremost, protect your business’ identity on the Internet. In basic terms, a proxy is a server that functions as an intermediary between your computer and the World Wide Web. Proxies also offer an anonymity of sorts—one of the ways to surf the web unseen is to use proxies. In a way, you are protecting or “hiding” your computer (and yourself and your business, essentially) via the proxy. Proxies also allow you to enter banned sites, access social media sites, and hide your location. For example, you can connect to the Web through a proxy in the UK even though you are physically in the United States. There are two primary types of proxies, dedicated and semi-dedicated. Dedicated proxies are the more expensive of the two.

Dedicated proxies are servers that safeguard your business’ privacy and protect your identity on the Internet by providing an anonymous Internet protocol (IP) address. These proxy servers can provide a number of IP addresses—as a general rule, the more IP addresses a dedicated proxy server has, the greater your online security. Your business’ browsing history is kept secret because the proxy server rotates your IP address. By doing this, cookies from the websites you visit/access are unable to gather accurate data from your browsing history. Most dedicated proxies automatically rotate the IP addresses, but some offer a manual rotation option. Using manual rotation makes it even more difficult for cookies to capture your data. If you are in the market to buy proxies, your safest bet is a dedicated proxy. You can find several online sites specializing in selling dedicated proxies.

Semi dedicated proxies function the same as dedicated proxies—you still have identity protection and rotating IP addresses. However, your business computer will be sharing the IP addresses with other computers. You might be sharing your proxy with as few as three other people/businesses or as many as ten other users. Most times, this is fine, but if the people you are sharing the proxies with are engaged in business activities that are not above board, they, and you as a result (as long as you are sharing that IP address), will be banned from Google. This action could put your business at risk. Sharing your proxy also means sharing bandwidth, which could translate into slower connections. If price is an overriding consideration, semi-dedicated proxies are a favorable option.

Knowing when to use proxies, and how you intend to use the proxies will help greatly when you are deciding between a dedicated proxy server and a semi dedicated proxy for your business. While both offer identity anonymity and security, dedicated proxies are faster and safer. You are the master of your bandwidth. Semi dedicated proxies are less expensive, but you must share your IP addresses with other users. Their business practices could negatively impact your business if your shared IP address gets banned from other sites. Ultimately, your business’ Internet security and privacy are of paramount importance. Both dedicated and semi dedicated proxies will protect your identity and provide the anonymity your business seeks.